CHERINA OVERTON
CREATOR OF JUSTFORUGC
Whether it comes with batteries or needs to be installed, I’ve worked with it all. With over 5 years of experience, my style adapts to what brands want—whether that’s fun, light, relatable, or even a little controversial. I’m dedicated to creating shoppable videos that actually drive sales and connect with the audiences.
Military Veteran
Dog Mom
HUGE Traveler & Foodie
Gym Girly
Photographer (Yes, I have specialized gear)
Beauty Wigs | Fashion
SALES & ANALYTICS
TIKTOK |
SNAP C |
YOUTUBE |
AMAZON |
INSTAGRAM |
TIKTOK | SNAP C | YOUTUBE | AMAZON | INSTAGRAM |
MY SERVICES
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I create vertical, scroll-stopping videos for social media. These aren’t just eye-catching—they’re built to convert. Each video blends natural storytelling, on-screen text, trending sounds, and real, relatable delivery that feels like it came from an actual customer. I tailor every video to your brand’s goals and your audience’s pain points. Delivered ready to post, optimized for SEO, watch time, and sales.
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Ideal for Amazon listings, brand websites, or Youtube I create retail-ready, 16:9 product videos that blend step-by-step demonstrations, lifestyle explainers, and feature-focused walkthroughs —each video clearly shows how the product works, why it matters, and how it fits into everyday life. From unboxing to final result, the content is clean, easy to follow, and optimized for shoppers who want to see it before they buy.
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I help brands build a strategic foundation for short-form video that’s built to perform — not just fill space. From researching trends and writing scroll-stopping hooks to mapping out content pillars and batching ideas by product or campaign, I make sure every video has a clear purpose. Whether it’s boosting TikTok Shop conversions or increasing brand visibility, the strategy is always backed by real buyer behavior and platform insights — so you’re not just posting, you’re building momentum.
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I offer hands-on social media management with a strong focus on TikTok and short-form content. This includes planning, posting, engagement, and content optimization — all built around what actually performs on the platform. I manage everything from video scheduling and caption writing to community interaction and trend integration. Whether you're looking to grow your brand’s presence, build trust, or drive conversions, I treat your page like it’s my own and bring a consistent, strategic voice that matches your goals and speaks to your ideal audience.
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Soon, I’ll be offering engaging travel content that highlights real experiences in real places. Whether it’s a hotel, excursion, product, or destination, the focus is on capturing the vibe — not just the visuals. This type of content is perfect for showcasing travel content in use, capturing destination experiences, or building brand storylines on location — all while keeping the tone authentic and aligned with your goals. (This offer also extends to real estate content — bringing that same honest, detailed style to home tours, vacation rentals, and property highlights that help buyers or guests feel like they’re already there.)
THE LATEST BRANDS
+75 brands / +125 campaigns
Client Testimonials
“We’re so pleased with the fantastic results from your past videos”
“I truly appreciate your professionalism and enthusiasm”
“Your videos for MaryRuth’s have been receiving great engagement, we’d love to continue that momentum .”
““Would love to work together again””